Jess is one of my closest friends, and I’ve had the privilege of watching him grow into the artist he is today. I met Hayden on my first Scout / Sitka shoot, and we’ve been close ever since. When I shared the idea for Oceans of Sage with him, I knew it would become one of my favorite projects. The crew was right. Through long days painting walls, chasing wild horses across northern Nevada, and listening to coyotes at night, we created work rooted in what we love—inviting new people into the brand and the story. That’s the goal: using what matters most to welcome others in.