2018 / 2019 — Nike SNKRS

From organizing and staging products within the pop-up to documenting the release's energy, I worked alongside Recess Studios to help shape the event's atmosphere and storytelling. The goal was to create more than a launch; it was about building a feeling and setting the tone for a new creative direction.

From the very beginning, I helped define how that vision came to life, both visually and emotionally, through analog & digital assets. Whether your brand is a race car, a rocket ship, or a pack of dogs running boar, my focus is the same: creating bold, intentional work that connects people to your brand through authentic perspective and thoughtful design.